Most of our clients come to us with one of four important strategic questions:
- How do we position our brand to attract more customers?
- How do we build loyalty with our existing customers?
- How can we expand to reach new markets?
- How do we build a pipeline of new product ideas to grow our brand?
The following case studies illustrate how we have approached each of these critical brand issues and integrated various research methods to inform brand strategy. Click on a case study to learn more.
How a personal care brand identified expansion opportunities
How a food company developed new products
How a consumer durables company built a new loyalty program
How a health and wellness company re-launched their brand