FOUNTAINHEAD Brand Consulting

About Us

Monika Wingate, Founder.

Monika Wingate
LinkedIn

Fountainhead was founded by Monika Wingate in January 2008 with the vision of providing clients strait-forward answers to there most important business questions. Her prior background includes 15+ years experience in corporate, ad agency, consulting and academic positions. Monika’s consulting successes include:

  • Consumer research and idea generation that led to the successful line of Rayovac reading lights.
  • Opportunity identification and new product research that led to a successful new line of dairy products for Sargento.
  • Brand research and strategy that led to a successful new Wisconsin Cheese logo and advertising campaign and for the Wisconsin Milk Marketing Board.


Learn more about Monika’s views on growth and new products through her blog, evolve NPD.